The Beginning of Ruh Fragrances: A New Chapter in Scented Stories
- The Ruh Journal
- Apr 29
- 2 min read
Hello and welcome to Ruh Fragrances — we're so thrilled you're here!
At Ruh Fragrances, we believe that scents are more than just fragrances — they are stories. They carry memories, emotions, and dreams. They connect us to our roots and help us express who we are.
Born from a deep love for India's timeless traditions and a passion for modern self-expression, Ruh Fragrances was created to bring you the best of both worlds. We're blending the soul of ancient perfumery with a fresh, youthful spirit that resonates with today's generation.

What Makes Ruh Fragrances Different?
Our attars are 100% alcohol-free, handcrafted with love, and designed for the bold, the dreamers, and the old souls alike. Think classic Indian essence — but reimagined for the now.
Authentic Indian Ingredients:
From soothing sandalwood powder to pure rose water, every product carries the richness of India's heritage.
Gifting Made Special:
Whether it's wedding, festivals, or "just because," our curated sets like Panch Ratna and Riyasat make gifting an experience, not just an exchange.
A Movement, Not Just a Brand:
Ruh isn't just about wearing a fragrance. It's about celebrating who we are and where we come from — unapologetically.
We noticed something missing in the world of fragrances — something soulful, something real. Big brands often felt too commercial, while traditional attars sometimes felt too heavy for everyday wear. We wanted to create something beautifully balanced:
Rooted in authenticity
Light enough for daily life
Rich enough to leave a mark
Vibrant enough to feel proud of
Ruh Fragrances was born from this vision — to honor the past while embracing the future.
Join Us at the Start
This is just the beginning. We have so much more coming — new blends, special collections, collaborations, and a growing community of fragrance lovers who believe in something deeper.
If you're reading this, you're already part of our story!

Follow us on Instagram at @ruhfragrancesindia and on Facebook at Ruh Fragrances, and stay tuned — because we're about to make some magic together!
Thank you for being here, at the start of something truly special.
Written by The Ruh Journal
A voice from within Ruh — telling stories, one scent at a time.
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Love the story behind Ruh!
Very well written and I'm already excited to experience this magic with Ruh! 🤩
Amazing. Excited for all that's coming!!!
Love the Vision!